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Building a Network for You and Your Business – How to Effectively Write Elevator Pitches

Building Networks

An elevator speech is an under-a-minute spiel about you or your business that summarizes quickly your good points, stressing why you or your business is the ideal entity for a particular task or challenge. The concept of an elevator pitch is that you can deliver it in the time that it will take for you, your boss or potential client to ride up an elevator.
You must remember that an elevator pitch is not a sales pitch. It is a brief, carefully planned, well-written and well-practiced description of you and your business’s qualifications. In this pitch, you are not selling anything. You are relaying information about yourself or your company that would leave a lasting positive impression on the listener.
Here are essential instructions on how to write your elevator pitch:

1. Be clear on what your message is.
An elevator pitch is aimed to deliver something specific. Because you have limited time to do so, make sure this aim is clear in your head as you write the spiel.
2. What’s the catch or the big idea?
From your one-minute spiel, your listener is bound to capture only one idea. Make sure that this idea is the revolving concept that you want her to retain. You should coin an interesting line that she would remember and be able to repeat the next time you meet again.
3. Focus on the listener.
Make your spiel more about the listener and less about yourself. Instead of a bullet listing of your accomplishments, tailor fit your pitch to make the listener understand what you can do for her.
4. Keep it brief.
Given the limited time, avoid including specifics and details, technical jargon and meaningless phrases.
5. Make it conversational.
Your spiel must carry on the tone of being conversational. It should not sound memorized but rather spontaneous and free-flowing.
6. Dynamism is key.
You must use a tone that’s animated and dynamic to make your pitch engaging and exciting. A boring and dry pitch will get you nowhere.
7. Pose a request.
Lastly, you must end your pitch with a call to action, a polite request for the listener to take an action. Phrase it like “May I visit you at your office to discuss this more?” or “Can I submit a formal proposal to you on Monday?”
Though you may have not have a need for an elevator pitch right now, it would still be good if you can create your pitch now and start practicing it so that when you come face-to-face with a key decision-maker you are well prepared to deliver your spiel.

About the Author: Chiropractic Marketing Expert, Dr. Chris A. Hawn is an author and online entrepreneur. He is a consultant and chief contributor to RBraintrust.com. If you want to jump-start your small business, attract the right clients and generate more referrals, contact Dr. Chris Hawn today. He can be reached at chris@chrishawn.com


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